Leusden, The Netherlands - HVEG Fashion Group (“HVEG”), a leading company in the fashion industry, has acquired Sassa Mode Group (“Sassa”) as part of its growth strategy. HVEG thereby strengthens the company's position in the market for women's underwear and lingerie.
Following the acquisition, the combined turnover will amount to around 160 million euros in 2024, with Sassa Mode continuing to expand as an independent business unit. This means that Sassa Mode will retain its own European market approach.
Sassa Mode was founded in 1989 and employs around 80 people. Based in Bad Urach, Baden-Württemberg, the company specializes in the development, sourcing and distribution of women's underwear and lingerie. Sassa is known for its high quality combined with a favorable price level.
HVEG is a group of internationally active fashion companies specializing in the development, sourcing and distribution of private label fashion for women, men, children, babies, eyewear and accessories. In addition, HVEG is involved in various brand activities, such as MAGIC Bodyfashion, Bamboo Basics, Brams Paris, Maison de Paris and Five2One Eyewear. With employees in the Netherlands, Germany and supporting offices in Bangladesh, China and Hong Kong, HVEG develops affordable and sustainable fashion.
Advisors HVEG
CORVEL (Hamburg): Dr. Felix Brammer (lead; Corporate), Dr. Dirk Brockmeier (Real Estate), Tobias Brandenburg (Corporate)
SCHRAMM MEYER KUHNKE (Hamburg): Dr. Matthias Lodemann, Jana Reimers (all Labor Law)
Hamburg, 25 July 2024